I’ll be honest. I’m not a car person. I can change a tire, a battery, the oil, and I know enough to diagnose the basic problems that might go wrong, but beyond that, I’m pretty clueless. I like to drive, and I want to be able to drive quickly and safely, and that’s about all.
But now I think I want to become a car snob. For my recent trip to Charlotte for Christmas, I rented a Lincoln Navigator through Hertz. It was a car I was familiar with and enjoyed quite a bit. Hertz didn’t have one, though, so they gave me a Cadillac Escalade instead.
It barely had 2,000 miles on it and was pretty much brand new. It even still had that new car smell to it. And I think I’m in love.
Leather heated seats. A heated steering wheel. Individual climate control. A touch-screen Sirius/XM Radio and navigation system. A rear-view camera. 6-disc CD/DVD player. A 6.2L 8-cylinder engine. And a presence on the road that convinced all dawdlers and slow drivers to get over into the other lane.
Driving the 1500 mile round trip to Charlotte has convinced me that I want – no, that I NEED – one of these cars. I could go buy one, but they are a bit expensive. If I got a good interest rate and negotiated a good deal, the monthly payment wouldn’t be too burdensome, but I don’t think Amy’s totally on board with that.
So I think I should just ask Cadillac to give me one. What do you think? Here’s the letter I’ve prepared:
“Dear Cadillac Public Relations people (aka very important people),
This has been a tough year for SUVs, hasn’t it? With high gas prices and a crumbling economy, people seem to be favoring smaller, more fuel efficient cars over the large luxury vehicles that are usually top sellers. I can imagine that your goal for 2009 is to rehabilitate the reputation of the luxury SUV, and I have an idea that just might help.
Give me a 2009 Cadillac Escalade. After having recently rented an Escalade for a family vacation, I fell in love with the style, the luxury, and the handling, and I will be a massive proponent of the Cadillac Escalade.
Who am I, though? I am just a blogger who reaches thousands of people with my words. I am just a business owner who works with high-income professionals. I am just a regular person with a doctorate, in a household earning an upper middle-class income, defining your perfect demographic.
Is having an objective third-party regularly lavish affection on the Cadillac Escalade in front of an audience of thousands worth $65,000? I certainly think so.
If you agree, please contact me by phone (818-398-2079) or by email at adam (at) avitable (dot) com. I look forward to hearing from you.
Adam Heath Avitable
Cadillac Escalade Fan”
Does anyone know any higher-ups at Cadillac with an open mind?