On Monday, at Texas de Brazil, I got the above birthday card from a friend as a joke. After I read it out loud at the table, laughing, I flipped the card over to see that it’s apparently from “Mahogany”, which is a separate division of Hallmark.
What makes them different? Well, Mahogany is a division of Hallmark devoted exclusively to cards for black consumers. From the site:
Mahogany features more than 800 cards to help African Americans honor their relationships in innovative, compelling and culturally-relevant ways . . . Mahogany’s innovative, dynamic designs and heartwarming sentiments serve as an affirmation of African-American culture and heritage.
I’m not sure how you would know this from the card. Is saying “baby” and talking provocatively something that black men do on birthdays? If I read the card in a deep Barry White voice, will it make women orgasm instantly? What makes this card black? In my opinion, it’s just a farce that fosters corporate greed while SEGREGATING RACES!
Apparently, it’s working, though, because Hallmark has now announced a new division of cards called Cherry Blossom. This new division would be dedicated primarily to those of Asian descent. Here are just a few of the cards that will be coming out shortly:
In other Avitanews, my birthday was outstanding. Thank you to each and every one of you who took the time to wish me a happy birthday. I also wanted to individually thank the people who sent me a gift, a card, or who took the time to mention my birthday in a post. I’m hoping that this list is inclusive, but if for some reason I’m a total tard and I forgot you, please email me so I can rectify the situation immediately. It’s not that I’m ungrateful, it’s that I’m disorganized!
Thank you to: