A long time ago in a B-movie world far, far away, a man named Sam Raimi made a trilogy of movies: Evil Dead, Evil Dead 2, and Army of Darkness. They got increasingly funnier and they were cheesy, cornball horror fun. Some cheap scares, poor effects, and a sense of fun made this a great series of movies that have infinite rewatchability.
His latest foray into the cornball horror genre hit theaters Friday with “Drag Me To Hell”, starring Alison Lohman and Justin Long (or a chameleon. I really can’t tell the difference. He is an ugly, ugly man with eyeballs that are way too far apart.). In a tale reminiscent of Stephen King’s “Thinner”, a gypsy curse results in dire consequences for Alison Lohman’s loan officer. The few twists are predictable, but it’s not the destination that matters with this movie. It’s how you get there.
With a penchant for gross-out scenes that alternate between cheesy and hilarious, this film is light summer fare and fun for the whole cornball horror genre lovin’ family. There are a few surprising scares and some great atmosphere. And if you walk in expecting a scare-your-pants-off horror movie like The Ring or Exorcist or torture-porn like Hostel, you’ll be sorely disappointed. It’s like when you think you’re eating mayo and it turns out to be bleu cheese dressing. If you expect cheese, it’s okay, but if you’re thinking delicious mayo, you’ll be fucking pissed.
I give it a B.