Posts Tagged ‘dinkbloggers’

My problem with BlogHer

Friday, July 18th, 2008

Female bloggers make up the majority of personal bloggers online. They control more advertising dollars and they dominate the blogosphere.

Having a conference and a community dedicated to the strength of the majority just doesn't seem right. It's like if there was a BlogWhite if Caucasians made up the majority of personal bloggers. Plenty of people would have a problem with that, but nobody sees the irony here.

Couples with no children have more disposable income than parents, yet there's no site for them to explore revenue generation or opportunities to try new products. Single men are more likely to be the early adopters of new, expensive technology, yet they're completely ignored. It's just stupid.

I'd like to change that. I want to come up with a site that actually represents the minority of bloggers out there – the childless couples, the single men, and even the single women. This site would try to attract advertisers who are looking for high disposable income, early adoption of technology, and a market that has the potential to be more lucrative than the mommyblogging set.

In sales, a childless couple (or an older couple with adult children) is called a DINK. Dual Income No Kids. The site I'm thinking of starting would be called DINKBloggers.com. Right now it just points to my site, but eventually, I'd like to create a community that could result in revenue generation for all of its members.

I'd be interested to hear everyone's thoughts on this concept, good or bad. All I ask is that they be constructive.